Competitor Intelligence
Pricing, promos, launches, and AI-scored competitive threats.
Our Market Share
12%
▲ 0.3%
Tracked Competitors
5
Active Threats
2
high severity
New Launches (30d)
3
AI Insight
AI Competitive Threat Analysis
Market Share by Brand
Threat Board
MeatMaster
high
28% share +1.2
Aggressive trade allowances in NCR
PinoyPride
medium
19% share -0.4
Strong brand in Visayas
GoldenChef
high
14% share +2.1
New entrant with viral TikTok campaign
SaboresPH
low
11% share -0.8
Slowing — losing distribution
Others
low
16% share -2.1
Fragmented small players
Pricing Watch (Modern Trade SRP)
| SKU | Our SRP | vs | Their SRP | Gap |
|---|---|---|---|---|
| Pork Sausage 500g | ₱145 | MeatMaster | ₱139 | -4.1% |
| Beef Hotdog 1kg | ₱295 | PinoyPride | ₱285 | -3.4% |
| Smoked Bacon 250g | ₱189 | MeatMaster | ₱195 | +3.2% |
| Sweet Longganisa 500g | ₱125 | PinoyPride | ₱119 | -4.8% |
| Corned Beef 380g | ₱79 | GoldenChef | ₱75 | -5.1% |
| Sardines 155g | ₱32 | SaboresPH | ₱34 | +6.3% |
Active Competitor Promos
MeatMaster
BOGO
high
Pork Sausage 500g • NCR • from 2026-04-20
GoldenChef
30% Off
high
Hotdog Family Pack • All • from 2026-04-22
PinoyPride
Bundle
med
Sausage + Ketchup • Visayas • from 2026-04-15
MeatMaster
Endcap
med
Bacon 250g • Cebu • from 2026-04-18
Industry Signals
New Launch
GoldenChef2026-04-12Spicy Korean Hotdog 500g
TikTok viral, 1.4M views
New Launch
MeatMaster2026-03-28Premium Black Pepper Bacon
Premium pricing tier ₱229
New Launch
PinoyPride2026-04-02Adobo-flavored Corned Beef
Limited regional release
Watch
Inquirer • 2026-04-24MeatMaster opens 3rd plant in Pampanga
Watch
Rappler • 2026-04-22GoldenChef raises ₱500M Series B funding
Opportunity
PhilStar • 2026-04-18PinoyPride recall — labeling issue
Watch
DA • 2026-04-15Pork prices forecast +8% Q3