5

Trade Marketing

Display compliance, distributor claims, trade allowances and program ROI.

Display Compliance
50%
4.2%vs last cycle
Avg Share of Shelf
23%
2.0%target 25%
Trade Spend YTD
₱4.11M
of ₱5.22M budget
Pending Claims
₱463.5k
2.8%6 open
Recent in-store audits
OutletRegionDatePlanogramSoSStatusAction
MetroMart NCRNCR2026-04-249231% / 28%
Compliant
SaveMore CebuCebu2026-04-258826% / 28%
Partial
GreenLeaf MartLuzon North2026-04-226418% / 25%
Non-compliant
Sunny Mart DavaoDavao2026-04-238124% / 25%
Compliant
QuickStop DavaoDavao2026-04-205812% / 22%
Non-compliant
FastBite ConvenienceLuzon South2026-04-248627% / 25%
Compliant
Hacienda Resort DavaoDavao2026-04-197121% / 24%
Partial
GroceryGo Online PHLuzon North2026-04-259030% / 28%
Compliant
Highway Diner LNLuzon North2026-04-095214% / 22%
Non-compliant
MegaWholesale CebuCebu2026-04-258426% / 26%
Compliant
AI Insight
Trade Marketing AI Audit